The Google Review

Hey there 👋🏻

Do you remember that time you had a nice bowl of shoyu ramen from that spot around the corner? Or that ice cream place downtown that serves an amazing roasted coconut chocolate flavor? (And please replace this with the restaurant or dessert that you can’t stop thinking about so the story really resonates.)

How did you find that place? Was it word of mouth? Or maybe… the Google review?

There’s something magical about a good review. It gives us a sense of validation, even if we haven’t tried the thing ourselves.

And good reviews play a huge role in the early phase of building an inpatient pain program.

I vividly remember when I first started. There wasn’t much traction. I thought pain management was clearly needed in the inpatient setting and that my schedule would fill up on its own. But it didn’t. And I started experiencing all sorts of imposter syndrome, wondering if I was doing something wrong when physicians weren’t utilizing my service.

Looking back, I missed one thing that could have helped the program grow.

Testimonials. I needed good reviews from patients so physicians would trust the work I was doing.

Alex Hormozi, one of my favorite entrepreneurs, inspired me when it comes to offering something new. In many of his videos about launching a business, he talks about this exact concept: Get a good review from someone who benefited from what you offer.

Now think again about that restaurant or dessert place you found, and the reviews that led you there. Are the dots starting to connect?

So if you’re starting a new position in pain management—or really, any new position—and you’re trying to find your voice, here are a few questions to ask yourself:

1. What is the current deficit in my workplace?

2. What skillset can I bring to help bridge that gap?

3. How can I demonstrate that skillset clearly enough to earn a good review from a patient?

   
   

And no. I didn’t say, “How can I get 100 reviews?”

Because everything starts with one.

I’ll see you next time.